ABSTRACT
This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethnics and norms in the advertisement of telecommunication services. Further more, the study is also intended to find out if the seller undertake advertising in view of it’s impact to telecommunication services. The research questions are laid down which the researcher uses to see it his views about the services have any impact in telecommunication. The problem that encounter by many telecommunication in effort to advertise their service in a developing economy are also treated by review of related literatures. The researcher carried out various researches in different telecommunication industries and data were obtained from questionnaire, Oral interview, and by observation. This comprises of primary and secondary data. Data that were obtained were analysed, the following summary of finding were made by the research Viz: that advertising play important role in effective marketing of telecommunication and maintenance of a large market share and consumer sees advertising as a very good programme because of the entertainment rhythm. It was also found that there are many communication media available to telecommunication in advertising their services. The researcher also find out that Airtel telecommunication services have clear definition of authority among the staff. The researcher further observed that the telecommunication lay much emphasis on rendering high quality services to their customers. The following recommendation were also made by the researcher that the telecommunication should embark on advertising to create awareness. Instead of relying on recommendation of customers they should stress peculiar qualities. They posses and remove any part that are bound to conflict with general behaviour of the cultures should be considered properly before entrance profitability instead of price reduction.
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The basic aim of this study is to examine the effect of twitter ban on electronic media using Arise and...
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Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, p...
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The research work investigated the effects of single parenthood on pupils academic achievement in primary schoo...
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This project is insight into the design and implementation of a Pharmacy Management System. The primary aim of is to improve...
CHAPTER ONE
INTRODUCTION
Introduction
This chapter presents the in...
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This project is on Corruption and Victimization in Isidore Okpewho’s Tides and Anthony Ndubuisi Abagha’s Children of...
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This research work aims at evaluating the role and significance of the Value Added Tax (VAT) Act in Revenue Generation in Nigeri...
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This research work presents the development of branch current based state estimation for NonTechnical Losses (NTLs) Detection an...
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The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The...
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In Southern Kaduna, the Hyam Community always welcome foreigners every year, due to their friendliness and hospitable nature. Th...